Once upon
a time there was a boy named Johnny Realtor. Johnny was a clever
boy. In fact, Johnny was one of the first real estate brokers
to create a big web site; but he never really made the kind of
money he was
hoping for over the internet.
Then one
day Johnny ran across a really cool site called C-Loans® (http://www.cloans.com). C-Loans® is
a web site that helps brokers and investors find commercial mortgage loans.
Johnny
contacted the owner of C-Loans® ,
an attorney named George, and asked if George would create for him a private
label version of C-Loans® . George
said, "Sure!" Soon Johnny's real estate web site
was hosting the Johnny Realtor Commercial Mortgage Lender Databank.
What a
hit! Almost daily Johnny received e-mails from wealthy commercial
property investors thanking Johnny for providing this free commercial mortgage
lender databank. Many said they had bookmarked Johnny's site
so they be could sure to find the databank again.
George
set up the databank so that whenever an internet surfer did a search
of the Johnny Realtor Commercial Mortgage Lender Databank, George's computer
automatically e-mailed a copy of the data to Johnny. Johnny had the
perfect introduction. "I see, Mr. Investor, that you used our
commercial lender databank. Was it helpful? Have you identified
a property yet? No? Well, I just happen to have a listing
on a $3 million apartment building ..." Soon
Johnny was meeting hungry commercial real estate buyers from all over the
country. Johnny was smart. He saved
each of their needs for future reference.
Then,
four months later, George suddenly called. "Johnny, I have referral
fee check here for you for $5,000." Wow! Five
thousand dollars out of the blue!
Apparently
Johnny's lender databank automatically beamed leads back to George's
commercial mortgage company. When the first loan closed four months later,
George paid Johnny a 20% referral fee. And best of all, Johnny
had a whole parade of other loans in process.
As
Johnny dangled the juicy check in front of his happy wife, Johnny thought
to himself, "This
is the easiest money I've ever made. I spent just seven minutes
creating a hyper link on my web site that said Commercial Mortgage Lender Databank. Now
I can look forward to a $4,000 to $6,000 referral fee check every few weeks." Johnny's
pretty wife looked great in a string bikini on a beach in Hawaii, and she
made sure Johnny was "happy" too. They lived happily
ever after.
My
name is George Blackburne, III. I am a real estate attorney and
the owner of Blackburne & Brown Mortgage Company, Incorporated,
one of the oldest commercial mortgage companies in the nation. You'll
find us listed on page 205 of the prestigious Crittenden Directory. Among
the major companies using a private label version of our commercial
mortgage lender
databank is Stewart Tittle.
Our
databank contains the current loan rates of 750 commercial mortgage lenders
nationwide. Your
brokers will want to hand one of these custom-created lender reports to
every prospective buyer. To see the results of a sample lender
search, simply click here.
When
a wealthy investor performs a search, a copy of the lead is beamed immediately
to one of our loan officers. When the deal closes, you'll be paid
a 20% referral fee. It's that simple.
Here's
what a sample private label commercial mortgage lender databank
looks like--
http://www.blackburne.com/dealmakers
Yours
will look the same, except your company name will be at the top,
instead of Dealmakers.
This
is the ultimate no-brainer. Simply create a hyper link or button on
your site that says, "Commercial Mortgage Lender Databank". Please
link it to http://www.blackburne.com/yourshortcompanynamewithnospaces. For
example, for Johhny Realtor we might use "...blackburne.com/johnny" and
for Stewart Title we used "...blackburne.com/stewart".
Then just
send me an e-mail to george@blackburne.com that
says, "George, I have created a button (or hyper link) on our website
labeled "Commercial Mortgage Lender Databank" or "Commercial
Lenders". My website address is http://www.mycompany.com. I
have pointed the button (or hyper link) to http://www.blackburne.com/myshortcompanynamewithnospaces.
That's
it. We'll create a private label version of our databank just for
your company - for example, the East Nevada Realty Commercial Mortgage
Lender Databank - within minutes. Your webmaster can create
this button or hyper link in less than 20 minutes.
Then
you can sit back and look forward to a potentially delicious stream of
$4,000
to $6,000 checks. So stop diddling and create the hyper link. The
very week I wrote this web page, a referring site beamed us a $12 million
lead. That's a $24,000 referral fee when the deal closes. There
could be a big fish nibbling on your web page right now.